Saturday, October 17, 2020

Coca-Cola is discontinuing Tab after nearly 60 years

 

Allison Morrow
CNN Business

(CNN) - RIP Tab.

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

"Tab had an amazing run," said Robert Bixby, executive director of the Concord Coalition and a longtime Tab enthusiast. Bixby said messages of condolences have been pouring in. "As a business decision I can understand it, but it's a very sad day ... I do feel it's like losing a friend."

Tab is one of several "underperforming" products Coke has said it is eliminating from its brand lineup by the end of the year as the company seeks to streamline production and focus on bestsellers.  Read more >>