Tuesday, May 19, 2020

A bold new marketing strategy for a brave new world

By Rumble Romagnoli

Across Europe, countries are seeing lockdown restrictions lifted and some semblance of ‘normal life’ is starting to resume. What a relief! For many business owners, this means kickstarting your operations and prospecting once more, leaving one vital question to be answered: are you ready and what is your plan?

Currently, gone is any focus on profiteering – instead, companies are connecting with their clients on a more personal level and are genuinely helping those in need. This is something that brands must be careful not to simply snap out of as lockdown is eased – a return to normal too quickly will look at best confusing and at worst completely disingenuous.  Read more >>