Saturday, October 3, 2020

Zef Eisenberg: Maximuscle founder dies in speed bid

 Zef Eisenberg, pictured in July 2017, just a year after a "near-death" crash at Elvington Airfield.

BBC News

A millionaire fitness firm founder was killed attempting a British land speed record.

Zef Eisenberg, who launched Maximuscle, died at Elvington Airfield, near York, where in 2006 ex-Top Gear presenter Richard Hammond crashed.

Motorsport UK said the 47-year-old's car "went out of control at high speed at the end of a run" on Thursday.

Guernsey-based Mr Eisenberg was involved in a "near-death" 230mph crash at the same airfield in 2016.

Motorsport UK said Mr Eisenberg was attempting to break the British land speed record in a Porsche 911 Turbo S when he was killed at about 16:30 BST.

The organisation paid tribute to the "much-loved member of the motorsport community" and confirmed a full investigation into the crash had begun.  Read more >>