The participation of the local Bahamas Tourist Office at the recent Turkish Airlines sponsored Mercedes Benz Corporate Run, in Fort Lauderdale, Florida, potentially exposed The Bahamas brand to close to 10,000 including the 8,668 official race participants, as well as organizers, sponsors and vendors.
Bahamas-booth---Race-participants signing up
At the recent Mercedes Benz Corporate Run, members of the Bahamas Tourist Office marketing team distributed Bahamas informational flyers and give-aways, as well as encouraged sign-ups for a prize of roundtrip tickets for two to Bimini, Bahamas aboard the FRS Caribbean ferry.
At the recent Mercedes Benz Corporate 5K Run, a busy, happy Bahamas Tourist Office (BTO) marketing team, at their booth, conduct sign-ups for a trip give-away to Bimini, Bahamas provided by FRS Caribbean. The team also happily engage with visitors to the booth. L-R behind the table, Phylia Shivers, BTO Sr. Marketing Representative; Tina Lee, BTO District Marketing Manager and Adrian Kemp, BTO Sr. Marketing Representative.
Lee, who has in the past shared that “The Florida team has identified a series of events that speak to Floridians’ lifestyle and recreation such as art shows and marathons,” said of the recent event that “This event fits perfectly within our marketing strategy, which is to take the message directly to the consumer about the beauty, excitement and adventure of The Bahamas; our proximity to South Florida and the ease and multiplicity of ways to get to our Islands.”
Part of crowd waiting to take part in MB race
For more information on The Bahamas, visit us at www.bahamas.com.
To contact a member of the Florida marketing team, call 954-236-9292 or send an email to firstname.lastname@example.org.