Thursday, July 6, 2017

Fyre Festival: Anatomy of a Millennial Marketing Fiasco Waiting to Happen

By Bryan Burrough

Billy McFarland sold elite millennials (and his investors) on an ultra-luxurious “Coachella in the Bahamas,” but the much-ridiculed fiasco that actually took place in April derailed the 25-year-old serial entrepreneur’s checkered bid for moguldom. Inside what could be the biggest scam of the year.  Read more >>