Wednesday, March 15, 2017
Women of Power told, "We'll Save Your Place In The Sand"
The Islands Of The Bahamas make a splash at Black Enterprise Women of Power Summit
Over a thousand of the most influential African American business women from across the USA gathered at the Arizona Grand Resort and Spa in Phoenix for three days of networking and professional empowerment at the recent Black Enterprise Women of Power Summit (BEWOP). Featured speakers and award recipients included Phylicia Rashad, Award Winning Actress; Shirley Caesar, Pastor and Award-wining Gospel Artist and Ursula Burns, Chairman, Xerox Corp.
As part of its mandate to expand The Bahamas’ reach to the African American travel consumer, The Bahamas Ministry of Tourism partnered with Black Enterprise and Macys as a corporate sponsor and hosted a luncheon at the Summit. The Bahamas' event for the delegates featured a Fashion Show presented by Macy’s.
Mr. Linville Johnson, Director of the African American Market for the Ministry of Tourism led the Bahamas delegation which included Ms. Bridgette King, Senior Director of Operations, Bahamas Tourist Office, and Ms. Anita Johnson-Patty, General Manager, Global Communications, Bahamas Ministry of Tourism. Also attending from The Bahamas was Deputy Consul General of The Bahamas, Ms. Sandra P. Carey.
At the Bahamas sponsored luncheon, the Bahamas representatives appealed to the audience with an invitation under the theme, “We’ll save your place in the sand”. Another feature of the gathering were prizes where one lucky delegate won a three- day two-night stay at the all-inclusive Warwick Paradise Island Resort and another participant won a Pandora Bracelet with Bahamian inspired charms.
Mr. Johnson said he was delighted to participate in this year’s summit. “ This impressive group of women are among the most powerful and influential executives in Corporate America and we were able to make some great contacts. We had some productive meetings and were pleased with the progress.” At this year’s Summit, The Bahamas Representatives held meetings with the Black Enterprise team to discuss a Girl’s Weekend Getaway planned for October 2017. There were several additional group leads that were generated at this Summit as the Bahamas is experiencing increasing popularity with this affluent sector of this Market segment
According to a Nielsen report in collaboration with the National Newspaper Publisher’s Association, the African American Market generates over one trillion dollars and is forecasted to reach $1.3 trillion by 2017. In response to this, Mr. Johnson, Director of the
Ministry’s African American Department is quoted as saying, “ The Ministry of Tourism recognizes the economic power of this group and plans to step up it’s efforts even further to cultivate strategic partnerships like Black Enterprise that boost The Bahamas’ visitor arrivals and visitor spend”.